To coincide with the Women’s World Cup, we told the story of a determined daughter and her proud mother in this spot for Amazon Alexa.
After the frustrated young daughter loses her football match, she locks herself away in her bedroom. The following morning she gets up early to practice, waking her mum up in the process. Instead of getting annoyed, the proud mum uses Alexa to encourage her daughter’s efforts.
Unfortunately, this script was sabotaged by various parties and the subsequent film makes very little narrative sense.
Director: Jake Scott / RSA