MiXR x Birmingham City FC
A content film we put together in just 24 hours, from ideation to filming, co-directed by Travis Watt and myself.
Amazon Alexa – Let it Grow (Unfinished)
The film below was sadly never completed but told the heartwarming story of a young girl who sang to her plants to help them grow faster. When the girl’s family set off on their summer holiday, the girl’s mother asks Alexa to keep the plant company and sing to it in her absence.
Gallagher Insurance X All Blacks: Fearlessly Forward
A platform I helped to create for Gallagher’s New Zealand Rugby Partnership.
Amazon Alexa – Practice Hours
To coincide with the Women’s World Cup, we told the story of a determined daughter and her proud mother in this spot for Amazon Alexa.
After the frustrated young daughter loses her football match, she locks herself away in her bedroom. The following morning she gets up early to practice, waking her mum up in the process. Instead of getting annoyed, the proud mum uses Alexa to encourage her daughter’s efforts.
Unfortunately, this script was sabotaged by various parties and the subsequent film makes very little narrative sense.
Director: Jake Scott / RSA
EAFC: Cech’s Party Hat
Not sure how or why this went live but paying homage to the greatest GK in PL history for EAFC’s birthday celebrations.
Australia Post: Big Boss Energy
A campaign highlighting AusPost’s support for small businesses, startups and side hustles.
William Hill: Last One Standing
A content film we worked on to launch William Hill’s new Last One Standing game.
TIER: Behave Like An Animal
I helped create a campaign for mobility company TIER. The brand’s name means ‘Animal’ in German – so we encouraged people to 'Behave Like An Animal’ and get around without leaving a carbon footprint.
Hasselbaink & Gudjohnsen Statue
During the statue-toppling days of 2020, I created a petition to swap the statue of slave profiteer Hans Sloane, situated in Chelsea’s King’s Road, with one of two true Chelsea icons, Jimmy Floyd Hasselbaink and Eidur Gudjohnsen. The petition caught the attention of the press from Ireland to Iceland, annoying a councillor or two in the process.
Metcalfe’s: #GottaBeACatch
A social positioning I created for Metcalfe’s new range of under 100 calorie snacks.
Great taste. Under 100 calories. There’s gotta be a catch?!
Pepsi Max Taste Challenge
During my time at AMV BBDO, we were given the task of relaunching the infamous Pepsi Max Taste Challenge. As you can probably tell, the final product ended up a fair distance from the idea we sold in. We did, however, manage to steer clear of any Kendall Jenner-shaped disasters.
Director: Joe Roberts / 2AM
Chip Shop Awards
A selection of my favourite Chip Shop Awards entries. To date I’ve had 5 nominations and came away with 2 vinegar awards.
D&AD New Blood: Pearson
A somewhat underwhelming Pencil-winning entry for D&AD New Blood.
M&S: Gareth Southgate Waistcoat
A viral social post which ran on the day of England’s World Cup semi final against Croatia, celebrating Gareth Southgate’s trusted M&S waistcoat.
