Our launch film paid homage to the opening sequence from Bridget Jones’ Diary.
Our Bridget was interviewed by The Mirror.
We sent our Gen Z Bridget to the Bridget Jones: Mad About the Boy premiere in a bunny outfit, a nod to the infamous tarts and vicars scene from the original movie.
Our launch film was followed by a series of self-shot TikTok diaries as Gen Z Bridget unpacked her dating journey on Tinder.