To launch Rockstar’s new Press Play platform, we enlisted Stormzy for a one-of-a-kind interactive concert set across five stages at the same time.
During the performance, users could switch seamlessly between the real Stormzy and four virtual Stormzys by simply tapping their screen.
On the day of the concert, we hosted interactive live screenings at Liverpool Lime Street and Outernet London.
Director: Julien Simshauser (Builders Club)
Awards:
Music Week Awards – Music & Brand Partnership
Sponsorship Awards – Branded Content – Winner
Sponsorship Awards – Celebrity & Influencer Endorsement – Commended
Sponsorship Awards – Sponsorship Innovation – Winner
Sponsorship Awards – Sponsorship of the Year – Finalist
Former Brazilian President Jair Bolsonaro was auctioning off the Amazon rainforest for profit, risking the future of our planet in the process.
So, in partnership with All Rise, we launched a groundbreaking bid to get him tried at the International Criminal Court for crimes against humanity.
Awards:
D&AD Awards – Impact – Shortlist
Cannes Lions – Sustainability – Shortlist
Campaign – Pick of the Week
Campaign – Ad of the Day
The Drum – Ad of the Day
Epica Awards – Public Interest (Sustainability) – Shortlist
We developed Amazon Prime’s new global platform, ‘Joy. Delivered’, launching it with a series of films set within a single frozen moment.
Alongside the TVCs, we created a bank of playful, copy-led OOH executions that dialled up Prime’s diverse offering and its main USP, super fast delivery.
Director: Fredrik Bäckar / Believe
Where would a modern-day Bridget Jones go searching for love? On Tinder, of course.
And where would she be keeping her diary? Most Likely on TikTok.
Introducing Bridget Jones’ Tinder Diary.
In this TikTok-first campaign, we tell the story of a real-life, modern-day Bridget Jones (yes, her name is actually Bridget Jones) as she navigates the weird and wonderful world of modern-day dating.
Our launch film, starring our Gen Z Bridget, pays homage to the iconic opening sequence from Bridget Jones's Diary.
We follow this with a series of TikTok diaries detailing Bridget's dating adventures on Tinder.
ECD: Ronaldo Tavares
Creative: Harry Allen
Director: Emily Freda Sharp (Kode)
I worked as a comedy writer for social media star Brandon B, helping him pen gag-riddled interviews with the likes of Aitch and Woody & Kleiny. I’ve also helped concept a number of SFX videos for Brandon, helping him rack up millions of views in the process.
In my first project as a Creative Director, we aimed to spark a meaningful conversation around loneliness during the festive period, reimagining a Christmas classic inside a pub setting.
ECD: Ronaldo Tavares
Creatives: Olly Abbott, Harry Allen
Director: Ruth Pickett (Hungry Man)
A series of football-themed social films for Asahi Super Dry’s CFG partnership.
To celebrate Asahi Super Dry's partnership with Manchester City, we created a series of fixture posters for the 24/25 season that play with their rivals' crests and iconography. Asahi Super Dry's Japanese heritage inspired the illustration style.
In August 2018, I teamed up with illustrator Jason St. Paul to give 20 Hip Hop classics the Ian Beale treatment.
The project has been viewed over 40,000 times online, and has been picked up by Popbitch, Sick Chirpse and boob-heavy camsite Rampant TV (NSFW) among others.
‘This is honestly the funniest thing I’ve ever seen’ - Richard Osman
A grumpy elderly man is transformed thanks to an enthusiastic carer in this global spot for Amazon Alexa.
Director: Jake Scott / RSA
Using their spokesperson Richard, I wrote a series of short content films for Thatchers Cider – bringing to life facts about their cider in an entertaining way.
The films ran across TV and social; one of which was deemed too risque for either.
Director: Declan Lowney / Another
As a long-suffering user of South Western Railway, I channeled my frustrations into a catalogue of products, each inspired by South Western Railway's all-around incompetence.
The parody shop launched and was picked up by Metro, Londonist, MyLondon and BBC Radio Surrey among others.
With exclusive rights to the Premier League, Champions League, and NFL, DAZN is the official home of football in Canada, both egg-shaped and round.
Building on their existing More Live Sport platform, we created a 360° integrated campaign that unpacks what MORE really means when it comes to football.
Hate President Trump? Love President T? Remove Donald Trump from your news feed and replace him with the greatest grime MC to ever touch down.
I created this game-changing extension which swaps Trump's name and face to that of grime artist President T, while trading out videos of the former POTUS for footage of Prez T spraying whatever it he likes.
The project was featured in Vice (Noisey), Crack Magazine & GRM Daily, while also earning a retweet from the man himself, Prez T.
I helped create the global campaign for DHL’s partnership with Coldplay, as they set out on their greenest ever world tour.
After our initial TVC was murdered on the dance floor mid-production, we flew to a Swedish car park and put this film together instead.
Alongside the TVC, print, and social assets, we also made a pre-show animation packed with Coldplay references for fans to guess while they wait for the band to come on.
TVC Director: Peter Lydon / Missing Link
Stadium Animation Film: Sjoerd Olislagers
A little something I wrote during my time at BMB, ‘Alley-Oop’ served as the launch film for Hula Hoops’ new product, Flavarings.
Unfortunately, I didn’t hang around long enough to help bring it to life, leaving two other lucky bastards to enjoy the swimming pools of South Africa instead.
Director: Jim Gilchrist / Outsider
Alongside Opening Gambit, I write, design, and edit Total FootBull, a football humour website, creating videos, memes, and writing satirical articles about the latest goings on in the football world.
Our content has been shared by a number of big names and websites from across the football world – from FIFA streaming superstar Castro to fan TV legends such as Expressions Oozing and the late great Claude of AFTV.
I write for and edit Opening Gambit, a satire site focused on politics and current affairs.
The site generated over 50,000 views in it’s first month online.
Alongside my own satire sites, I write satirical news for Paddy Power inspired by goings on within the world of sport.
A series of ‘pint play’ executions we created for Halloween 2017, the Autumn Internationals 2017, the Oxbridge Boat Race 2018 and the 2019 Six Nations.
In response to the lies and misinformation being spread by both the Leave and Remain camps, I led an alternative referendum campaign urging Britain to join the South American League of Nations.
The project was featured in The Times, The Independent, Open Democracy, The Drum, British Comedy Guide and The Canary, and was a scholarship-winning entry to the School of Communication Arts 2.0.
I also received an official endorsement from The Suffolk Gazette.
Thanks to its unrivalled 1-metre-long shaft, you no longer have to be close to be intimate – The Socially Distanced Strap-on allows sexual partners to engage in intercourse while maintaining a safe social distance, giving a whole new meaning to safe sex.
Featured: Metro, Bustle, Pedestrian.tv, Brain Magazine, 101 WRIF, 20 Minutos, The Rock, Blesk pro ženy and Metro (Belgium).
To coincide with the Women’s World Cup, we told the story of a determined daughter and her proud mother in this spot for Amazon Alexa.
After the frustrated young daughter loses her football match, she locks herself away in her bedroom. The following morning she gets up early to practice, waking her mum up in the process. Instead of getting annoyed, the proud mum uses Alexa to encourage her daughter’s efforts.
Unfortunately, this script was sabotaged by various parties and the subsequent film makes very little narrative sense.
Director: Jake Scott / RSA
A digital/ outdoor campaign I worked on for American Express promoting their card member rewards at Wimbledon.
During my time at AMV BBDO, I was given the task of relaunching the infamous Pepsi Max Taste Challenge.
As you can probably tell, the final product ended up a fair distance from the idea I sold in. I did, however, manage to steer clear of any Kendall Jenner-shaped disasters.
Director: Joe Roberts / 2AM
A few other bits worth showing off...
